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Asia’s Most Valued Brands

5 Sep 2011
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Sony topped the rankings in a new survey of the most valued brands in Asia.

Electronics companies Samsung, Panasonic, LG and Canon followed in the rankings — the five retained their top slots from last year, reflecting their everyday mass-market appeal in this increasingly affluent region.

What’s interesting about surveys like this, where the term ‘valuable’ is used, is what people attach value to. One would think luxury brands would rank high in this regard, but that is not the case.

Chanel, Rolex and BMW, which ranked 30th, 42nd and 49th respectively, were the only luxury brands to make the top 50. Gucci fell almost 20 spots, and now ranks 81st.

 

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Asia-Pacific Social Media Statistics

5 Sep 2011
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Internet usage is sky-rocketing throughout the Asia-Pacific region, obviously making the growth of social media the fastest in the world, as you’ll see, it’s not all about Facebook, but it still leads the way across the region, at least for now.

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Thailand Advertising Spending

5 Sep 2011
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Overview of Thailand’s Advertising Spending from JAN ’11 to MAY ’11

According to Nielson company’s survey, Thailand’s advertising industry has grown 14.93% comparing to the same period in the previous year which is approximately 9,238 million Baht.  And from January to May (2011) the industry has grown 12.62% which is equal to the amount of 44,007 million Baht.

Advertising Spending, classified by type of media

Over the past five months, television is the most widely used media channel, however, in terms of growth, in-store shows significant growth at 95.82%.

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12 Examples of Creative Packaging

5 Sep 2011
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1.Peelable Bottles

Creative bottles with fruit inspired textures were made for the launch of new flavors of Smirnoff

 

2.Nobilin Pills Packaging

Clever packaging shows how the product works: every pill targets heavy food in your stomach

3.Yarn Packaging

Creative packaging designed to promote Rellana Hair range of yarn.

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2011 Mother’s Day Spending in America

20 Aug 2011
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Happy Mother’s day 2011. A special day we can give back to the lady who gave birth to us. Many families bring their mothers to have a good meal or express their feelings by giving jasmine to their mothers.

This is interesting fact & figure that want to tell you about what American plan to spoil there mom for mother’s day.

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