Energy

The Energy Division is Y&R Thailand’s core department. Here we explore the vision, dynamism, and invention of our client’s brands. We seek answers to critical questions: What aspirations do you have for the brand? What does the brand communicate? What does it do for customers?

Using a 3D planning model, Energy Division’s staffs research and analyse the marketplace, your target customers, and your brand anatomy. Then the strategists go to work. Using concrete data and proven brand building methods, they generate the ideas that drive brands beyond advertising and into the daily lifestyle of Thai consumers.