The fresh way to build experience with the crowd

Nestle launched a new ad campaign for its Contrex mineral water with high calcium content that supposedly speeds up the metabolism, thus burning calories and helping those who drink it lose weight. This mentality is the concept behind Contrex’s campaign in which ladies burn 2000 calories in just a few minutes of fun and playful cycling. The ‘Contrexpérience’ commercial obviously targets the ladies since it features a group of women that burn 2000 calories in just a few minutes of pedaling bicycles which then power a neon male stripper.

Source: http://www.youtube.com/watch?v=yEH4Yum4nN4&feature=player_embedded

The fresh way to promote brand with INTERACTIVE AD

Durex promotes safe sex with a standalone website called Digital Love. It claims to offer an interactive experience with virtual sex for you and a partner.

Durex invites targets to try out your lust with touchscreen which fluctuate to demonstrate arousal. At the end, it is revealed to be a fake experience for a Durex campaign, and the brand’s condoms are advertised as the best way to have real, safe sex.

Source: http://www.psfk.com/2011/10/durex-digital-love-campaign.html

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Fuss – MTV Switch

Another crazy, but interesting idea can be applied for persuading people to help flood victims. This MTV Switch website campaign had spent a few budget on media, but it had gained huge positive feedback and WOM among mass people in Dutch cities. This campaign can draw people to visit the website as well as participate with the program.

Source:  http://adsoftheworld.com/media/ambient/mtv_switch_fuss?size=_original

DON’T LET HOPE GET WASHED AWAY – Red Cross

“Don’t let hope get washed away. We are on the ground, providing aid to flood victims in Pakistan. And we need your support.”

A Red Cross campaign asking for social support and providing aid to flood victims in Pakistan.

Source: http://adsoftheworld.com/media/print/canadian_red_cross_flood

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COOL PROMOTING CAMPAIGN WITH COOL CELEB

Win-Win Situation: Google Creatively Uses Celebrity to Promote Web Browser

There are many brands that using celebrity as a communication to promote the brand. However to use it wisely brand need to create relevancy with consumer rather than just focus on aspiring image angle.

This is a good example from Google that creatively use the world’s biggest pop star ‘Lady Gaga’ to promote its Chrome browser.

Lady Gaga and Google have already worked together to produce a Google Chrome video commercial that has been uploaded to YouTube. For this project, Gaga posted a request for fans to upload videos of her new single, as well as, how they use Google products. The results, along with footage of Gaga, were edited into this spot. Time will tell if a pop superstar can get anyone to switch browsers.

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